From Corante, the report has some remarkable numbers that I find hard to believe. Read on…
To quote,
"By the end of 2004 blogs had established themselves as a key part of online culture. Two surveys by the Pew Internet & American Life Project in November established new contours for the blogosphere: 8 million American adults say they have created blogs; blog readership jumped 58% in 2004 and now stands at 27% of internet users; 5% of internet users say they use RSS aggregators or XML readers to get the news and other information delivered from blogs and content-rich Web sites as it is posted online; and 12% of internet users have posted comments or other material on blogs. Still, 62% of internet users do not know what a blog is."
I can believe the 8 million (that’s 7% of the 120 million US adults on the internet) since it’s so easy to start a blog and there’s so many free sites out there. I think I can believe the 27% readership since they are often very interesting (not this one mind you!). I’m surprised by the 5% RSS use. I, of course, love RSS but wonder if it is a bit techie for most people. I believe that 62% are out of the loop still.
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